Swappa ♥ Reddit

Swappa has a tech-crush on Reddit and we're showing our love. If you are a Redditor and you buy or sell a gently used Android device on Swappa, then you shall receive Reddit Gold as a reward.

Why the Reddit love? Because Reddit users are awesome. I know, because I am one (bennybeta).

Here's a thread on Reddit concerning the announcement:
http://www.reddit.com/r/Android/comments/g20dp/buy_or_sell_a_gently_used_android_device_on/

Reddit Advertising Again: Round 2

I am currently setting up another Reddit advertising campaign for Swappa. The last experience using Reddit advertising for Swappa turned out very good.

The ad this time is nearly identical to the last one (only the period at the end of the sentence "Buy and sell gently used Android devices" has been removed).

The campaign is also very similar. I will run the campaign on the same days as last time (Friday through Tuesday). The difference is that the ad will run for all of Reddit versus just those that subscribe to the Android sub-reddit.

I am interested in seeing the differences in the numbers (e.g. click-through rates and cost per clicks) in this relatively controlled advertising experiment. I look forward to sharing the results next week.

Reddit Advertising Results: Swappa's First Campaign

Swappa has just completed a 5-day campaign using Reddit's self-serve advertising. The ad/campaign was focused specifically at Redditors subscribed to the Android sub-Reddit. (Swappa is a simple marketplace for buying and selling gently used Android devices.)

A little background on Reddit's advertising: Reddit requires a $20 per day minimum spend to run an ad campaign. Your impressions are determined by your "share" of the total money bid for the day. Learn more about Reddit advertising...

I spent the minimum $20 per day. The ad ran for 5 days, from a Friday through Tuesday. So it got a good mix of weekday and weekend traffic.

Break me off some digits:

• Total spend: $100
• Daily spend: $20
• Start date: Fri Jan 7
• End date: Tue Jan 11
• Impressions: ~ 9,872 / 75,503 (unique/total)
• Clicks: ~ 1,289 / 1,445 (unique/total)
• Click-through %: 13.06% / 1.91% (unique/total)
• CPC: ~ $0.07
• CPM: ~ $0.13
• Up votes: 85
• Comments: 51

Overall, I'm pleased with the numbers generated by the ad and the relative CPC and CPM costs.

My favorite part about Reddit ads is the ability for users to leave comments. The Swappa ad got 50+ comments, nearly all positive and several with useful suggestions for improvements.

I will definitely be using Reddit ads again in the near future. Next campaign I think I will try showing ads to all of Reddit (rather than just those interested in the Android sub-Reddit). I would imagine this would result in lower click-through-rates, but there's only one way to find out...

If you've read this far, be sure to check out Swappa, the ultimate used Android device marketplace.

Reddit Advertising Results: Day 1

Friday was the first of 5 days of a (somewhat experimental) Reddit advertising campaign I setup to promote Swappa. The ad/campaign was focused specifically at Redditors subscribed to the Android sub-Reddit.

Before I get to the stats I must say that I really love the ability of Redditors to comment on your add. I got some very good feedback.

I think my main complaint at this point would be that Reddit requires a minimum spend of $20 per day to show an ad.

Day 1 stats:

• Spend: $20
• Impressions: ~ 2000 / 15000 (unique/total)
• Clicks: ~330 / 500 (unique/total)
• CPC: $0.18
• CPM: $0.58
• Up votes: 31
• Comments: 20

Trying out Reddit advertising

Swappa is trying out Reddit's self-serve advertising platform. The ads should  show on the Android sub-reddit starting Fri Jan 07 to Wed Jan 12.  I'm anxious/curious to see kind of numbers I'll see. I'll post some numbers after the campaign runs...