Tuesday, January 25, 2011

Reddit Advertising Again: Round 2

I am currently setting up another Reddit advertising campaign for Swappa. The last experience using Reddit advertising for Swappa turned out very good.

The ad this time is nearly identical to the last one (only the period at the end of the sentence "Buy and sell gently used Android devices" has been removed).

The campaign is also very similar. I will run the campaign on the same days as last time (Friday through Tuesday). The difference is that the ad will run for all of Reddit versus just those that subscribe to the Android sub-reddit.

I am interested in seeing the differences in the numbers (e.g. click-through rates and cost per clicks) in this relatively controlled advertising experiment. I look forward to sharing the results next week.

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