Reddit Advertising Results: Day 1

Friday was the first of 5 days of a (somewhat experimental) Reddit advertising campaign I setup to promote Swappa. The ad/campaign was focused specifically at Redditors subscribed to the Android sub-Reddit.

Before I get to the stats I must say that I really love the ability of Redditors to comment on your add. I got some very good feedback.

I think my main complaint at this point would be that Reddit requires a minimum spend of $20 per day to show an ad.

Day 1 stats:

• Spend: $20
• Impressions: ~ 2000 / 15000 (unique/total)
• Clicks: ~330 / 500 (unique/total)
• CPC: $0.18
• CPM: $0.58
• Up votes: 31
• Comments: 20